So why do it any other way? Why hire writers for custom projects? To make people feel special? That’s probably why you hold a party in a fancy hotel bar, right? Because the guests wouldn’t normally just head to a hotel roof and pay $12 a drink, but you’ve bought out the bar for the first two hours? The party was friendly but ultimately like all other startup parties: serial startup consultants Rex Sorgatz and Rachel Sklar showed up, as did several members of the ad agency Barbarian Group—where Colin Nagy, one of Fortnighter’s founders, also works. All four founders — Nagy, Kalifowitz, Noah Brier and Alex Basek, who I want to make clear are lovely, smart, confident but self-effacing young men—are just moonlighting with this thing (though one hopes to turn it into a full-time job). Justin and Noah were surprised to find I’d just asked my way into the party; everyone else attending was a friend or a friend’s plus-one, which probably proves that the same ten people are doing everything in New York startup-land.
Blackbook rips a new one into Fortnighter and I can’t help but laugh at this spot-on review of startup party environments, but also cringe at the fact that I’m thinking of launching a similar product but in NO WAY want to handle marketing because of these sentiments