holy shit. I don’t like this woman’s company’s business model, but her criticisms of this industry IS ON POINT. 

3. How the marketing industry can integrate mindfulness: “The marketing industry like the media industry is 24/7, but it doesn’t mean the same people have to be on 24/7.”

5. On ending the obsession with email:  ”Look at having an email policy that makes it clear that employees are not expected to be on email if they are off work. If there’s something urgent, they can be texted or called. The expectation that people are on emails all the time, is the fastest way to burnout.”

7. On creativity: “There’s nothing that kills creativity faster than burnout. We are undermining ourselves and our own effectiveness by buying in to the myth, the collective delusion, that burnout is the way to succeed. It’s not. Everyone who has succeeded has done so despite burning out.”

8. It’s not working for men…it’s not working for women even more. Women have a harder time dealing with stress. We internalise stress too much. Women have a 40% greater risk of heart disease and a 60% greater risk of diabetes if they are in a stressful job, and I’m sure that includes everybody in the marketing industry.”

If we can embrace that we have different ways of thinking, different working methods, different reactions, then we see value in them rather than detriments…Your first salary is the one from which every salary after that will be based. Negotiating says something about you; that you understand your worth and that you are not afraid to speak up. It’s an important skill.
The thing that I keep saying, and I feel like this lone voice saying this, those kinds of work environments and that kind of pushing yourself to the limit does not result in creative output - it’s been proven, if you look at where ideas flourish and where amazing synapses connect in your brain, it is not at 2a.m. in a war room of an agency after you’ve been drinking Red Bull all day. That’s a recipe for disaster. So I feel like advertising is broken and that the things we value and prize and the way we try to demonstrate our worth to clients is so off, and no one is getting to the root of that, because if you really want to create great work for your clients that’s going to be motivating to consumers you would not run your agency the way you do. And I think if I were a client today and I knew what my customer base looked like, and chances are it’s mostly female, and I knew that by demanding something to be done in a crazy turnaround kind of crash and burn, and that meant the female creatives at the agency would be less likely to be able to service my business, why is that a worthwhile trade? I think it’s actually lunacy.
One of the big things I noticed when I worked in the agency world is you get trained to be a creative thinker but you don’t get trained at portfolio school, I’m hoping this has changed, but you’re not trained to sell your work and to be a really persuasive presenter. A lot of women leave that to their male partners or account directors, so they are not selling their work, so they’re letting someone else take the glory, someone else learn how to deflect criticism and get a client to fall in love with something, which is a really important skill…and I see that lack of confidence carry through into things like women not entering their work into awards shows, women not being jurors of award shows, women not speaking at conferences, women not writing op-ed pieces. It’s a visibility issue. So that’s another challenge for women in advertising is getting them to believe their opinion matters, getting them to speak up, getting them to put their face out there, getting them to enter their work in awards shows. And then mentorship. You just can’t downplay that you need someone – and sponsorship - you need someone to see the talent in you and open doors for you, and what’s very sad, is many well intended men are nervous about mentoring young women as it can look unsavory – they don’t want to look like a lech inviting the young copywriter to lunch. And one of things I say to men when we go on our roadshows or they come to our event is please get over that and don’t care what others might think, because these women need you more than you can imagine. And if you are a woman who’s achieved success, mentor as well: women really need other women pulling them up and advocating for them and giving them insight into how to navigate that messy middle.